Eri O'Diah - Marketing & Events Assistant
Tell us about yourself:
I have over five years of digital marketing experience, with an emphasis on creative strategy, content development, social media and email marketing. My agency background includes notable brands like Sony Pictures Interactive, NBC Universal and 64th Primetime Emmy Awards. I have a Bachelors in Electronic Media Management from the University of California, Northridge and currently serve on the board of Just for Kids Foundation and the Black Data Processing Associates (BDPA Twin Cities), where I volunteer my digital marketing skills.
Why did you join Diversity Abroad?
As a minority student, and one that was economically challenged, I was not able to take advantage of study abroad opportunities like my counterparts. Working full-time to support myself and attending classes made it impossible for me to participate in international education. I accepted this position because I believe global education should be a standard and not a luxury — it is truly the catalyst for success. In my role at Diversity Abroad, I am able to leverage my skills to build awareness and increase accessibility to global education for ethnically and economically underrepresented students.
What do you do at Diversity Abroad?
I develop marketing and communication strategies that leverages digital platforms such as social media to reach our target student audience and industry professionals. I also assist in developing content that resonates with our audience, identifying industry influencers and coordinate events.
Where do you see global education going in five years?
While global education is progressively expanding, I hope to see more sustainable opportunities for underrepresented students. Funding, specifically is very much a challenge for many students, especially students of color. With diversity and inclusion reigning as one of the most discussed issues in 2016, I am optimistic that the global education industry will be leading innovation and change in terms of accessibility.